These examples show some of the creative projects that were rolled out to all IKEA retail stores in the US market. The unique IKEA range is presented in a way that supports the IKEA brand identity. It is also important capture the depth of the range, including highlighting form, function, quality, sustainability and low price within the retail setting.
US Bedroom Remodel Concept - Creative Direction/Brand Identity
Two perimeter breaks with a democratic design message.
Secondary storage department range change department updates for the US Market. Top: overview of the entire department. Bottom: three examples of priority combinations shown with market relevant propping and accessorizing.
Three examples of seasonally relevant "set the table" solutions. Combined with others these were part of the US Guidelines for this add-on sales initiative.
Cooking and eating department product dominance. Used for new stores and remodels.